We got an e-mail from Josh Karrer, a church planter with Crossings Church out of Richmond, Va. Several months ago, Karrer approached local and regional managers for the insanely yummy Chipotle restaurant.They worked a deal with Chipotle to give each visitor a free burrito. Crossings passes out a playing card (provided by Chipotle, pictured) that serves as the free burrito coupon. If you've never been to Chipotle, this ain't your momma's Taco Bell tortilla roll-up. This thing is huge, and costs about $6-8.
Chipotle provides the burritos for free and charges the church nothing. In exchange, Crossings earns goodwill with visitors for scoring free grub, and Chipotle wins because their name spreads to circles outside of the normal footprints they are creating.
Thursday, January 11, 2007
Crossings Church Works with Chipotle
Here is a cool article from Church Marketing Sucks.
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